Unlike most stores we do not chose our products based on what is popular, well reviewed, desperate to market, or even what sells well. First we listen. A product has to demonstrate to our ears that it has some sonic value that we can defend. You would be surprised how many well known brands will simply not pass this first test. The next step is to establish if the product is built well, or at least as well as can be defended by the price asked. Again, price is often not an indication of this value. Finally, the manufacturer must have some sort of support and business plan that coincides with our business ethics and how we expect to be able to support our customers. We provide legendary support to our customers and we expect our suppliers to be on the ball as well. Passing all three tests is a tough call for many and very few products will make it to the end. For those that do we pursue a business relationship, sometimes more than one brand or product will fit a particular need and we will simply have to make a decision about which one we are going to support. We see little value in the shotgun approach to product offerings as that method is simply a way to have whatever it is that the customer thinks they want and absolves the retailer from the personal responsibility of honestly guiding that decision.